25 concrete actions that improve your website's SEO
For websites and online stores today, SEO — search engine optimisation — is one of the most important components. It determines how well your page surfaces in search results and how much organic traffic you get. Here are 25 effective actions that help improve your site's SEO and increase visibility in search engines.
1. Keyword research
The cornerstone of SEO success is choosing the right keywords. Research which search terms your target audience uses and optimise your content around those keywords. Use tools such as Google Keyword Planner, Ahrefs or SEMrush.
2. Creating quality content
Good content is the core of any SEO strategy. Write thorough, informative and interesting articles that answer your audience's questions and needs. Quality content attracts links and increases your site's authority.
3. Optimising the meta title and meta description
Meta titles and descriptions matter because they are shown in search results. Make sure each page's meta title and description is unique, contains your main keyword and is inviting.
4. Improving the URL structure
Short, logical URLs containing a keyword are more understandable for both search engines and users. Avoid long strings of numbers and characters in URLs.
5. Optimising images
Use quality images and optimise them for SEO. Add alt text containing keywords and use suitable file names. Make sure the images load quickly, because that affects page speed.
6. Internal links
Internal links help search engines index your site better and help users find more content on it. Link your content to other relevant pages on your site.
7. External links
Linking to authoritative external pages can improve your site's credibility. Avoid overusing external links, though, and make sure they are relevant and useful to your visitors.
8. Social media integration
Social media can increase your site's visibility and attract more visitors. Share your content on different social platforms and add social media buttons to your site.
9. Optimising page speed
Page loading speed matters both for user experience and SEO. Use tools such as Google PageSpeed Insights to analyse and improve your page's speed. Optimise images, reduce server response time and use caching.
10. Mobile optimisation
Using mobile devices to browse the web is constantly growing. Make sure your site is mobile-friendly and adapts to different screen sizes. Google prefers mobile-optimised pages in its results.
11. The HTTPS protocol
Security matters both for users and for search engines. Use the HTTPS protocol to protect your site and your visitors' data. Google prefers HTTPS pages in its results.
12. Starting a blog
A regularly updated blog can increase your site's authority and attract more visitors. Write relevant and informative posts that answer your audience's questions and problems.
13. Using structured data
Structured data helps search engines understand your content better and display it in the results. Use Schema.org markup to add structured data to your site.
14. Local SEO
If your company offers a local service, it is important to focus on local SEO. Add your address, phone number and opening hours to your site and register your company on Google Business Profile.
15. Optimising the page structure
A clear and logical page structure helps search engines index your site better. Use readable headings (H1, H2, H3 and so on) and make sure your content is well organised.
16. Broken link check
Broken links damage your site's SEO and the user experience. Check the links on your site regularly and fix or remove the broken ones.
17. Using Google Search Console
Google Search Console is a valuable tool that gives you an overview of how your site performs in search. Use it to monitor indexing problems, traffic and keyword performance.
18. Improving the user experience (UX)
A good user experience is increasingly important for SEO. Make sure your site is simple and pleasant to use. Optimise navigation, loading speed and how the content is presented.
19. Creating a custom 404 page
When visitors land on a broken page, it matters that they have a positive experience. Create a custom 404 page that guides visitors back to your main content or offers useful links.
20. User reviews and feedback
User reviews and feedback can improve your site's credibility and attract more visitors. Encourage your customers to leave reviews and respond to them professionally.
21. Building backlinks
Backlinks from other authoritative sites can improve your site's SEO considerably. Focus on acquiring quality backlinks and avoid low-quality or spam links.
22. Optimising the site search
If your site has a search function, make sure it works effectively and gives users relevant results. A good search function can improve the user experience and increase visits.
23. Using video
Video can increase user engagement and keep visitors on your site longer. Use video to present your products and services and optimise the videos' titles and descriptions with keywords.
24. A/B testing
A/B testing helps you understand which changes on your site produce the best results. Test different headlines, content presentations and buttons to find the best solutions.
25. Using SEO tools
SEO tools such as Google Analytics, Ahrefs and SEMrush give valuable information about how your site performs. Use them to monitor and optimise your SEO strategy.
In summary
SEO is a continuous process that requires knowledge, time and resources. ArborIT OÜ specialises in developing websites and online stores and also offers full-scale SEO. Our team helps you carry out keyword research, optimise content, improve page speed and mobile optimisation, and much more.
Our services help your site rise higher in search results, attract more visitors and increase your company's visibility.
Take a closer look at our SEO service or order a free website audit — we will review which of these 25 points are in order on your site and which are not, and send an action plan in order of importance.
