Guides to building a website and doing SEO

24 October 2026

Server backups: why a restore test is the real check

“We have backups” is only true once a restore has been tested. The 3-2-1 rule, what to back up, how long to keep it and how a restore test works.

24 October 2026

Managed Linux server: what server management means

Bare VPS or managed server? What you handle yourself on an unmanaged server, what a server manager takes over, and when to hand Linux management to someone.

24 October 2026

Docker on a server: when containers pay off

Does a small business app need Docker? When containers make updates and migrations easier, when they only add complexity, and what to watch in backups.

Software

Legacy software: modernise or rewrite?

Your business app is over ten years old and nobody dares touch it. How to decide between step-by-step modernisation and a rewrite — honest criteria.

Old Ubuntu on your server: moving to a new LTS

Is your server on an Ubuntu release whose support has ended? What that means, upgrade in place or migrate to a new server, and what to check first.

EPUB e-books: what layout means for e-readers

Your print file is ready and now you want an e-book too? Why a PDF is not an e-book, what changes in EPUB, the most common mistakes and how to check the file.

Software

Your developer left: what happens to your software?

Your developer vanished or the agency closed, and your business app has no owner? What to do first, what not to do, and how unfamiliar code gets taken over.

A subcontractor for your web agency: how it works

More work than hands, or no React, server or legacy skills in-house? How subcontracting works in practice, what to agree on and how to start safely.

A WooCommerce alternative with inventory and POS

When to look for a WooCommerce alternative and when not to: an honest comparison for businesses with stock, a till or bookings — and how to migrate.

Staff commission on service sales: how to calculate it

When staff pay is a percentage of services performed: why VAT, materials and discounts must be separated, and how to stop the month-end Excel marathon.

Software for beauty and hair salons: what you need

Hair salon software has to handle bookings, colour by the gram, product sales and stylist commission. How all of that works together in one application.

Car repair shop software: bookings and spare parts

Garage software: tyre change and service slots online, a parts stockroom with a barcode scanner, an online store for tyres and oils, and service reminders.

Room and studio booking system online

Photo studio, meeting room, treatment room or equipment: how to set up room booking — duration, buffer time, prepayment, opening hours and blocked time.

Bike shop and bike repair: online store, stock, booking

A bike shop's online store and repair bookings in one: parts stock with a barcode scanner, parts on the repair invoice, a till and service reminders.

Online store shipping: parcel lockers and rates

Setting up online store shipping: parcel lockers, rates by country, postcode, weight and order value, and a free shipping threshold. Pre-launch checklist.

Montonio payments in an online store: step by step

Montonio bank links in an online store: contract, test and live keys, a test order, cancelled and late payments, and refunds. A step-by-step guide.

Multilingual online store: ET, EN, RU and FI

A multilingual online store without double work: machine translation fills gaps, approved texts stay, brands aren't translated and Google sees every language.

Pet grooming salon and pet shop in one system

Grooming salon bookings, the pet's name on the client card, a pet shop's online store and stock with a barcode scanner, and reminders for the next groom.

Inventory software for small business: a checklist

Inventory software for a small business: a checklist from goods-in to stocktake, and why a separate stock program plus an online store means double work.

Inventory software for hardware and tool stores

Thousands of SKUs, EAN import from supplier price lists, litres and grams, trade prices and purchase orders by brand: inventory software for a hardware store.

Inventory with a barcode scanner: receiving, stocktakes

Receive goods with one beep, stocktakes from CSV, low-stock alerts and supplier order sheets — and one stock level shared by online store and till instantly.

Appointment reminders and birthday offers

Three automated messages that bring customers back: a repeat-visit reminder by service interval, a birthday offer with a personal code, and feedback.

Client records and sensitive data: GDPR in practice

Client cards often hold health details, notes and warnings. How to store them, who gets to see them and what to do when a customer makes a GDPR data request.

Gift cards for your online store and till

A gift card that works both online and at the till: issuing, balance, partial use and paying for a booked service. What to think through before selling.

POS system for a small shop: what the till must do

POS system for a small shop: barcodes, split payments, gift cards, receipts and closing the day. And why the till must share stock with the online store.

No-show customers: prepayments and reminders

How to reduce no-shows: reminders, a prepayment on booking, a free cancellation window, automatic refunds and a waiting list.

EAN barcodes for products: where to get and add them

What an EAN code is, where to get a barcode for your product, and how to add hundreds of EAN codes from a supplier's price list to your store at once.

Clothing store online: sizes, colours and one stock

Online store for a clothing or shoe shop: size × colour variants, each with its own SKU, EAN and stock, colour swatches, a till scanner and one shared stock.

Online shop for a florist: bouquets, delivery, stock

An online shop for a florist: delivery priced by postcode, bouquets in different sizes, shop and web stock in one place, and wedding design consultations.

Online store and inventory management in one app

A separate online store and stock program mean two bills and quantities copied by hand. What one app with a barcode scanner gives you, and how to migrate.

Online store and stock software for shops in one app

Separate till, online store and stock program, and the stock never adds up. How a shop runs when the store, POS and stock are one app with a barcode scanner.

Booking system: what it needs to be able to do

Double bookings, waiting lists, prepayment, a view for each staff member. Eight things a service business's booking system must do — and what to ask first.

Booking system for a massage and therapy studio

A booking system for a massage studio: online appointments with prepayment, cancellation terms, encrypted health data, gift cards and retail product sales.

AI shop assistant that recommends only in-stock items

A chatbot that recommends sold-out products does more harm than good. How an AI shopping assistant should work and why it needs the store and stock in one.

SEO for React and Next.js sites: what really matters

Is React bad for SEO? Only if the page is assembled in the browser. How to check that in 10 seconds, and the checklist every Next.js site needs.

Website redesign or migration without losing SEO

A new website doesn't have to cost you your Google rankings. A checklist for URL inventory, 301 redirects and Search Console before and after launch.

Webshop SEO tips: how to get category pages right

Category pages bring a webshop more search traffic than products. How to structure them, what to write and how to handle filters without creating duplicates.

How to create and optimise a good 404 page

When to use a 301, when a 404 or 410 is right, how to avoid soft 404s and what a good 404 page needs — a practical guide with a clear order of work.

30 August 2026

Server migration without downtime

Moving to a new server need not mean hours offline. How a migration runs step by step, what gets forgotten most often and why the old machine stays up.

Book printing: what the printer expects from your files

Bleed, CMYK, 300 dpi, embedded fonts and the right spine width. An overview of what a print-ready file contains and which mistakes end up costing the most.

Book cover design: what makes a book get picked up

A cover has to work on the shelf, as a webshop thumbnail and on the spine at once. What turns a cover into a sales argument — and what makes a book invisible.

What every website must have: the legal minimum

Company details, a privacy policy, a cookie notice and online-store terms are mandatory. What the law requires — and what the site needs to actually work.

How to publish a book: a step-by-step guide

From manuscript to printed book in eight steps: editing, layout, cover, ISBN, printing, legal deposit, pricing and sales. We go through them one by one.

Local SEO: how customers find your business on Google

Local search is rarely won by the prettiest website. What the map results are made of, what a Google Business Profile requires and what you can fix yourself.

Website speed: how to measure it and improve it

A slow site loses visitors before they ever see the content. What Core Web Vitals measures, how to test your own site, and the five causes behind most slowness.

8 August 2026

Projektiassistent expands to Finland

Projektiassistent is now available in Finnish at projektiassistentti.fi. Why we chose Finland as our first foreign market and what success there means.

1 August 2026

Book layout: what a typesetter does and what it costs

Typesetting, book design and cover design are three different jobs. What a typesetter really does, what drives the price and how to prepare a manuscript.

1 August 2026

Securing a Linux server: a practical checklist

Most server break-ins do not use a sophisticated attack but a forgotten setting. A practical list you can check on your own Linux server.

1 August 2026

Linux server maintenance: what the contract covers

Server management is not just installing updates. We go through what a proper Linux server maintenance contract covers, what it costs and when you need one.

25 July 2026

NEKTAR training — a new website built with React

Nektarkoolitused.ee is live — a clear and calm website for trainer Madis Teesalu's training company. Built with React: fast, secure and WordPress-free.

24 July 2026

How to choose who builds your website

Who builds websites and how do you find the best one? We go through the criteria, the red flags and the concrete questions to ask before you order.

24 July 2026

How much does a website cost?

How much does a website cost and what does the price actually depend on? We go through the main factors and indicative price ranges.

24 July 2026

How much does an online store cost?

How much does an online store cost and what shapes the price? We go through the main factors and the running costs to account for.

15 July 2026

How to make a website? A step-by-step guide

How do you make a website that actually brings in customers? We go through every step — from the goal and structure to the technology choice, SEO and launch.

15 July 2026

How to build an online store that sells: step by step

A beginner's guide to building an online store step by step — choosing a platform, payments, delivery, product descriptions and launching.

14 July 2026

Paintball24.ee — a modern website built with React

Paintball24.ee is live — a freshly designed website for a paintball experience organiser. Built with React: fast, secure and WordPress-free.

23 June 2026

WordPress vs a code-based website: which to choose?

WordPress or a code-based site (React, Next.js)? An honest comparison on speed, security, maintenance and price — and a clear answer about who each suits.

Security

22 June 2026

WordPress maintenance: what it covers and why

A WordPress site is not finished once it is published — it needs care. We explain why WordPress needs maintenance, what it covers and when to order it.

21 June 2026

Migrating from WordPress without losing your SEO

Considering a move from WordPress to a faster code-based site but afraid of losing your Google positions? Done properly, a migration keeps your SEO intact.

7 June 2026

Projektiassistent — the whole platform we built

Beyond the website we built Projektiassistent a whole product — a SaaS/WaaS platform that turns an idea into a decision-ready project plan in minutes.

6 June 2026

The Projektiassistent website is live

We built Projektiassistent a modern, fast and SEO-friendly website — made with React and Next.js, entirely free of WordPress.

31 March 2026

Open Your Eyes III — Games of the Gods

ArborIT OÜ has completed another book, Open Your Eyes III – Games of the Gods, continuing Katrin Lucas's book series.

29 July 2025

Open Your Eyes II — Cloneiverse

ArborIT OÜ has completed another book, Open Your Eyes II – Cloneiverse, the sequel to part one of Open Your Eyes.

6 April 2025

Deported from Estonia 1940–1941: 12,354 records

“Register of Those Deported from Estonia 1940–1941” (R8/4): 12,354 short records of deportees across 130 pages. Our work was the register and the layout.

25 December 2024

Website audit: what to check and in what order

A practical checklist for reviewing your own website: technology, speed, mobile, content and SEO — and the order in which to start fixing things.

15 October 2024

Hairfactory — a hair salon website and online store

We built Hairfactory a complete website on WordPress and WooCommerce — salon introduction, services, galleries and an online store for hair care products.

20 September 2024

Why trust a professional with building your website?

DIY platforms are good and affordable, but not right for every situation. We look at when to build the site yourself and when to trust a professional.

12 September 2024

A multilingual website or store — for whom and why

A multilingual website helps you reach new markets, improve the user experience and raise visibility in Google. We look at the benefits and the technical side.

18 August 2024

How to make sure your emails get delivered

Emails sent from a website often end up in spam. We look at why that happens and how SPF, DKIM and DMARC get your messages into the inbox.

Content

7 July 2024

How to write effective sales copy for your website

Effective sales copy decides whether a website visitor becomes a customer. Here are 11 tips for writing copy that engages and persuades people to act.

20 June 2024

How difficult is it to build a website?

Building a website is not an evening's work. What the process consists of — from planning and development to testing and maintenance — and how long it takes.

20 June 2024

25 concrete actions that improve your website's SEO

25 concrete actions that improve a website's SEO: keywords, metadata, URLs, content, speed and links — a list you can work through one item at a time.

Security

18 June 2024

The risks of an un-updated WordPress and its modules

WordPress is the most popular content management system, but left un-updated it becomes easy prey for cybercriminals. The risks and how to protect your site.

18 June 2024

Why do good book design and typesetting matter?

Book design and typesetting decide whether a work is comfortable to read and reaches the printer without errors. The difference between the two, explained.

9 June 2024

Why does nobody visit my website or online store?

The site exists but the visitors do not come. The most common reasons — weak SEO, confusing design, slow loading — and what to actually do about each.

Design

26 May 2024

A mobile-friendly website: why it matters

A mobile-friendly website and responsive design affect the user experience, your Google position and conversion. What makes a site work well on a phone?

17 May 2024

How website development supports business growth

A website is often the first meeting with a customer. We look at how website development supports a company's business and what stages it really consists of.

20 April 2024

What people search for on Google and how you get found

How people search on Google, why keywords matter and how to make sure it is your company that stands out in the search results.

Content

20 April 2024

Copywriting: how to write copy that sells

Good sales copy is not luck. What copywriting is, how to write with the customer's benefit in focus and which frameworks (AIDA, PAS) to use.

17 March 2024

SEO tips for websites and online stores

Whether it is a website or an online store — search engine optimisation (SEO) helps bring organic traffic and increase visibility. Here are the best SEO tips.

Design

12 March 2024

Website design: the principles of good visual design

Good website design is not a matter of taste but a system: visual hierarchy, a clear user journey, responsiveness and speed. What makes a design work.

2 March 2024

An SEO guide: how to grow your presence online

A thorough SEO guide: how keywords, on-page and technical optimisation, external links and measurement work together — and where to start with your own site.

28 September 2021

The Story of the House Without a House — part three

ArborIT OÜ has once again completed a book in the Majata Maja series, whose earlier volumes appeared in 2006 and 2015.

9 December 2020

The book “Open Your Eyes”

Katrin Lucas's book “Open Your Eyes” about two worlds — the visible one and the hidden one. Our work was the design and layout of the book.

2 December 2020

Estonians in Finnish and German Forces 1940–1945 (M–Y)

Volume 16 of the Estonian Memento Union series: 22,571 records of Estonians who served in the Finnish and German forces 1940–1945 (surnames M–Y), 794 pages.

11 November 2020

Adventures on Fishing Waters — true Red Hunter stories

Another book laid out by ArborIT has gone to the printers: “Adventures on Fishing Waters, or True Stories of the Red Hunters” — real salmon fishing stories.

28 May 2020

Estonians in Finnish and German Forces 1940–1945 (K–L)

Volume 15 of the Estonian Memento Union series: 20,629 records of Estonians who served in the Finnish and German forces 1940–1945 (surnames K–L), 770 pages.

1 August 2019

Crimes of Communism in Estonia: register 1940–1990

In August a fresh book produced by us was published: “CRIMES OF COMMUNISM IN ESTONIA — SUPPLEMENTARY REGISTER 1940–1990”, series number 8/2.

22 August 2018

Estonians in Finnish and German Forces 1940–1945 (A–J)

Volume 14 of the Estonian Memento Union series: 14,039 records of Estonians who served in the Finnish and German forces 1940–1945 (surnames A–J), 548 pages.

17 March 2018

The book “On the Survival of the Estonian Nation”

The Tallinn House of Scientists collection “On the Survival of the Estonian Nation”. Our work: laying out several authors' texts, the cover and photo editing.

22 January 2018

Memorial to the Victims of Communism: brief records

The Estonian Memento Union's “Brief Records for the Memorial to the Victims of Communism 1940–1991” (R8/6). Our work: data processing and layout.

19 November 2015

The Story of the House Without a House (sequel)

The 50th anniversary volume of the Tallinn House of Scientists, “Majata Maja lugu (järg)”. Our work: layout, text processing and archive photo restoration.