Guides to building a website and doing SEO

1 August 2026

Book layout: what a typesetter does and what it costs

Typesetting, book design and cover design are three different jobs. We look at what a typesetter really does, what drives the price and how to prepare a manuscript.

Servers

1 August 2026

Securing a Linux server: a practical checklist

Most server break-ins do not use a sophisticated attack but a forgotten setting. A practical list you can check on your own Linux server.

Servers

1 August 2026

Linux server maintenance: what the contract covers

Server management is not just installing updates. We go through what a proper Linux server maintenance contract covers, what it costs and when you need one.

25 July 2026

NEKTAR training — a new website built with React

Nektarkoolitused.ee is live — a clear and calm website for trainer Madis Teesalu's training company. Built with React: fast, secure and WordPress-free.

24 July 2026

How to choose who builds your website

Who builds websites and how do you find the best one? We go through the criteria, the red flags and the concrete questions to ask before you order.

24 July 2026

How much does a website cost?

How much does a website cost and what does the price actually depend on? We go through the main factors and indicative price ranges.

24 July 2026

How much does an online store cost?

How much does an online store cost and what shapes the price? We go through the main factors and the running costs to account for.

15 July 2026

How to make a website? A step-by-step guide for beginners

How do you make a website that actually brings in customers? We go through every step — from the goal and structure to the technology choice, SEO and launch.

15 July 2026

How to build an online store that sells: a step-by-step guide

A beginner's guide to building an online store step by step — choosing a platform, payments, delivery, product descriptions and launching.

14 July 2026

Paintball24.ee — a modern website built with React

Paintball24.ee is live — a freshly designed website for a paintball experience organiser. Built with React: fast, secure and WordPress-free.

23 June 2026

WordPress vs a code-based website — which should you choose?

WordPress or a code-based site (React, Next.js)? An honest comparison on speed, security, maintenance and price — and a clear answer about who each suits.

Security

22 June 2026

WordPress maintenance: why it matters and what it covers

A WordPress site is not finished once it is published — it needs care. We explain why WordPress needs maintenance, what it covers and when to order it.

21 June 2026

Migrating from WordPress without losing your SEO

Considering a move from WordPress to a faster code-based site but afraid of losing your Google positions? Done properly, a migration keeps your SEO intact.

7 June 2026

Projektiassistent — the whole platform we built

Beyond the website we built Projektiassistent an entire product — a SaaS/WaaS platform that turns an idea into a decision-ready project plan in minutes with the help of AI.

6 June 2026

The Projektiassistent website is live

We built Projektiassistent a modern, fast and SEO-friendly website — made with React and Next.js, entirely free of WordPress.

31 March 2026

Open Your Eyes III — Games of the Gods

ArborIT OÜ has completed another book, Open Your Eyes III – Games of the Gods, continuing Katrin Lucas's book series.

29 July 2025

Open Your Eyes II — Cloneiverse

ArborIT OÜ has completed another book, Open Your Eyes II – Cloneiverse, the sequel to part one of Open Your Eyes.

6 April 2025

Register of those deported from Estonia 1940–1941 (12,354 records)

“Register of Those Deported from Estonia 1940–1941” (R8/4): 12,354 short records of deportees across 130 pages. Our work was tidying the register and the layout.

25 December 2024

Website audit: what to check and in what order

A practical checklist for reviewing your own website: technology, speed, mobile, content and SEO — and the order in which to start fixing things.

15 October 2024

Hairfactory — a hair salon website with a WooCommerce store

We built Hairfactory a complete website on WordPress and WooCommerce — salon introduction, services, galleries and an online store for hair care products.

20 September 2024

Why trust a professional with building your website?

DIY platforms are good and affordable, but not right for every situation. We look at when to build the site yourself and when to trust a professional.

12 September 2024

A multilingual website or online store — for whom and why

A multilingual website helps you reach new markets, improve the user experience and raise visibility in Google. We look at the benefits and the technical side.

18 August 2024

How to make sure your emails get delivered

Emails sent from a website often end up in spam. We look at why that happens and how SPF, DKIM and DMARC get your messages into the inbox.

Content

7 July 2024

How to write effective sales copy for your website

Effective sales copy decides whether a website visitor becomes a customer. Here are 11 tips for writing copy that engages and persuades people to act.

20 June 2024

How difficult is it to build a website?

Building a website is not an evening's work. What the process consists of — from planning and development to testing and maintenance — and how long it takes.

20 June 2024

25 concrete actions that improve your website's SEO

25 concrete actions that improve a website's SEO: keywords, metadata, URLs, content, speed and links — a list you can work through one item at a time.

Security

18 June 2024

The risks of using an un-updated WordPress and its modules

WordPress is the most popular content management system, but leaving it un-updated turns it into easy prey for cybercriminals. We look at the risks and how to protect your site.

18 June 2024

Why do good book design and typesetting matter?

Book design and typesetting decide whether a work is comfortable to read and whether it reaches the printer without errors. We explain the difference between design and typesetting.

9 June 2024

Why does nobody visit my website or online store?

The site exists but the visitors do not come. The most common reasons — weak SEO, confusing design, slow loading — and what to actually do about each.

Design

26 May 2024

A mobile-friendly website: why it matters

A mobile-friendly website and responsive design affect the user experience, your Google position and conversion. What makes a site work well on a phone?

17 May 2024

How website development supports business growth

A website is often the first meeting with a customer. We look at how website development supports a company's business and what stages it really consists of.

20 April 2024

What people search for on Google and how your company gets found

How people search on Google, why keywords matter and how to make sure it is your company that stands out in the search results.

Content

20 April 2024

Copywriting: how to write copy that sells

Good sales copy does not happen by chance. We look at what copywriting is, how to write with the customer's benefit in focus and which frameworks (AIDA, PAS) to use.

17 March 2024

SEO tips for websites and online stores

Whether it is a website or an online store — search engine optimisation (SEO) helps bring organic traffic and increase visibility. Here are the best SEO tips.

Design

12 March 2024

Website design: the principles of good visual design

Good website design is not a matter of taste but a system: visual hierarchy, a clear user journey, responsiveness and speed. Let us look at what makes a design work.

2 March 2024

An SEO guide: how to grow your presence online

A thorough SEO guide: how keywords, on-page and technical optimisation, external links and measurement work together — and where to start with your own site.

28 September 2021

The book “The Story of the House Without a House” — the third part

ArborIT OÜ has once again completed a book in the Majata Maja series, whose earlier volumes appeared in 2006 and 2015.

9 December 2020

The book “Open Your Eyes”

Katrin Lucas's book “Open Your Eyes” about two worlds — the visible one and the hidden one. Our work was the design and layout of the book.

2 December 2020

The book “Estonians in the Finnish and German Forces 1940–1945 (M–Y)”

Volume 16 in the Estonian Memento Union's book series: 22,571 full records of Estonians who served in the Finnish and German forces in 1940–1945 (surnames M–Y), 794 pages.

11 November 2020

The book “Adventures on Fishing Waters, or True Stories of the Red Hunters”

Another book laid out by ArborIT has gone to the printers: “Adventures on Fishing Waters, or True Stories of the Red Hunters” — real-life salmon fishing stories.

28 May 2020

The book “Estonians in the Finnish and German Forces 1940–1945 (K–L)”

Volume 15 in the Estonian Memento Union's book series: 20,629 full records of Estonians who served in the Finnish and German forces in 1940–1945 (surnames K–L), 770 pages.

1 August 2019

The book “Crimes of Communism in Estonia — Supplementary Register 1940–1990”

In August a fresh book produced by us was published: “CRIMES OF COMMUNISM IN ESTONIA — SUPPLEMENTARY REGISTER 1940–1990”, series number 8/2.

22 August 2018

The book “Estonians in the Finnish and German Forces 1940–1945 (A–J)”

Volume 14 in the Estonian Memento Union's book series: 14,039 full records of Estonians who served in the Finnish and German forces in 1940–1945 (surnames A–J), 548 pages.

17 March 2018

The book “On the Survival of the Estonian Nation”

The Tallinn House of Scientists collection “On the Survival of the Estonian Nation”. Our work was laying out texts by several authors, the cover design and photo editing.

22 January 2018

The book “Brief Records for the Memorial to the Victims of Communism 1940–1991”

The Estonian Memento Union's publication “Brief Records for the Memorial to the Victims of Communism 1940–1991” (R8/6). Our work was data processing and the layout of the short records.

19 November 2015

The book “The Story of the House Without a House (sequel)”

The 50th anniversary volume of the Tallinn House of Scientists, “Majata Maja lugu (järg)”. Our work covered layout, text processing and restoration of archive photographs.